In addition to winning several awards in the last Grammy Awards , Taylor Swift won the award for best album of the year , you know what that means? That star has just become the first woman to win for the second time .
Taylor Swift has a huge fan club, whose members are known as swifties. For this reason, Glendale, in Arizona, is willing to temporarily change its name in honor of her. The official announcement was made by the mayor of that city, Jerry P. Weiers, during a press conference on Monday. The American star chose this metropolis as the setting for the start of his long-awaited world tour, The Eras Tour.
The singer-songwriter chose this town, with 226,721 inhabitants, as the starting point of her long-awaited tour. Before the official announcement on Monday, the mayor had advanced the measure. “We're doing something highly unusual to celebrate Taylor's concerts starting here. We know she is one of the most influential artists of her generation and we want to write our own love story for her and say hello to the swifties." The change will only take effect on March 17 and 18, when the artist is in the city, which will be called "Swift City" especially for her.
In addition, in the shopping center there will be welcome messages and the restaurants will also have a special menu, all in honor of the singer.
Swift's latest album, Midnights, was released in October and broke records. The artist achieved the first ten positions of the list of 100 songs of the Billboard Hot 100 and was the first to achieve this milestone. In November 2022, he announced that he would tour the US this year. The last one had been in 2017. The Lover Fest, in 2020, was canceled due to the Covid-19 pandemic.
This event not only marks their return to the stage, but also the massive concert debut of their last three albums: Folklore, Evermore and Midnights. Ticket sales for Swift's concerts broke records but also sparked controversy and a wave of criticism against the Ticketmaster platform, and LiveNation, the show's producer. The fans of the American singer accused that, during the pre-sale, the platform collapsed.
The case reached the US Senate Judiciary Committee, which opened a hearing in late January on competition issues in the ticketing industry. Regarding this incident, Joe Berchtold, president of Live Nation, Ticketmaster's parent company, assured the committee that "industrial-scale ticket reselling" was to blame for the company's problems late last year, during ticket sales. for Swift concerts.
The Eras Tour will have 52 concerts in major cities in the United States. According to the celebrity's own description, it is an attentive response to his fans: "A journey through the musical eras throughout my career." The tour will begin in Glendale, on March 18, and will end in Los Angeles, California, on August 5. It will also have guest artists, such as Haim, Paramore, Phoebe Bridgers, Beabadoobee, Girl in Red, Owenn, Muna and Gayle, who will open the concerts in the different stadiums.
